Coral's World
Seema had always believed that luxury should not just adorn the body but also speak to her soul. Growing up, she was drawn to the quiet elegance of nature the gentle waves of the ocean, and the harmony of life beneath the water's surface. For her, these natural wonders were the purest form of luxury graceful, effortless, and enduring. But as she stepped into the world of fashion, she encountered a different reality. Luxury had become synonymous with excess grandiose displays that often concealed unsustainable practices. The industry celebrated beauty, but too often, this beauty came at the cost of the planet. This contradiction stayed with her.
How could luxury, which should feel timeless and thoughtful, be so transient and wasteful?
Her perspective shifted over the years during her scuba diving trips with her family. Amidst the vibrant coral reefs, she witnessed first hand the delicate balance of life, how corals, though seemingly fragile, played a critical role in sustaining entire ecosystems. The experience was profound, and she felt a pull towards creating with the same sense of balance and care. Determined to build a brand that echoed the harmony of coral reefs, Seema embarked on a journey of discovery. She dived into research and came across various eco printers across the globe. Captivated, she dedicated herself to mastering the art of sustainable craftsmanship, experimenting with natural dyes, and perfecting techniques like eco-printing and bundle dyeing.
She started Coral by Seema, building a team from the ground up in Mumbai, sharing her knowledge and training her artisans with the skills she had honed herself. Seema's vision for label was clear, sustainability would not be a trend but an intrinsic part, seamlessly woven into the brand's luxury narrative.Her designs would offer understated elegance, where sustainability enhances, not compromises luxury. Each garment would be handcrafted with care, balancing quiet sophistication with nature’s effortless beauty.
Today, Coral by Seema is not just a label but a promise, a promise to offer timeless luxury, thoughtfully made. It invites its wearers to experience fashion where grace, refinement, and responsibility coexist, setting a new benchmark for conscious luxury.
The Big Idea:
"Timeless luxury, thoughtfully made."